Cross Functional Team Included:

Product Owners

Technical Project Managers

Business Analysts

Software Engineers

Data Engineers + Data Scientists

UX Designers

OVERVIEW

The redesign and launch of SPG.com involved taking an established, billion dollar brand to the next level by incorporating both new tools and a refreshed creative direction for an enormous site that visually hadn’t changed much in seven years. This involved creating a new program for travel professionals that was unprecedented in the hospitality industry, along with the supporting digital content and booking flows that came as a result of sunsetting five existing websites and rolling the information into SPG. Also the introduction of highly personalized messaging, navigation, and experiences were key to catering to a variety of user types.

TEAM

Creative Direction: Stephen Gates & Trina Cintron

Sr. Digital Art Director: Joel Savitzky 

Digital Art Director: Elizabeth Miller

Information Architects: Chris Judlowski, Vicki Splaine, & Kelly Collet

Copy Writing: Tish Cook & Jim Moen

Product Owners: Monica Uribe-Wallin & Hadley Allen

Duration: 1 year (Feb 2014 - March 2015)

2016 MHCI Capstone Project

PROJECT BRIEF

Research, design and prototype a customer-centric experience with strong UI that pairs customer behaviors with intelligence that improves Bank of America’s customers’ financial life. Final solution should explore different platforms such as mobile, connected devices etc.

TEAM

Elizabeth Miller — Project Manager/Team Lead

Michael Anderson — UX Engineer

Raghav Anand — UX Designer

Alicia Silvano — Lead UX Researcher

Dan Shilov — Visual Design

Duration: 8 months (Jan 2016 - August 2016)

Flag Photo credit: Joshua Nathanson

Duration: 4 months (Feb 2016 - May 2016)

Platform: Desktop and Mobile Applications

Faculty Advisors: Jodi Forlizzi and John Zimmerman

Team: Michael Anderson, Prachi Laud, and Elizabeth Miller

Summary: The goal of this project was to design web applications that facilitated and encouraged parents to discuss finances with their pre-teen and teenage children. At the time I started on this project, a lot of the initial research had already been completed. I worked with a team of three CMU students to refine the two chosen concepts through iterative sketching, design, development, and testing to build an MVP. This project was sponsored by PNC Bank.

CASE STUDY

Black Box Travel is a mobile app for high-end, last minute travelers.

PROBLEM

Choice can be overwhelming, especially when it comes to travel. Some may relish advance planning with endless scrolling through lists of hotels, flights, site-seeing activities, and figuring out how to redeem those miles, but our key-demo simply doesn't have the time. Existing all-inclusive packages are touristy and lame, not to mention restrictive.

SOLUTION

By entering a few key preferences like climate, hotel, and activities through an interactive survey, users are presented with two all-inclusive, personalized packages. Plus the app provides a level of spontaneity whereby there are two great options presented both at booking and throughout the trip for local restaurants and activities catered especially to surprise and delight the user, allowing them to choose their own adventure as they go.

Duration: 1 Week

CONTEXT

This was developed as a part of an intensive week-long User Experience Workshop through the New School and General Assembly. I worked with a team of six, my role included helping with prototyping, sketching, user research, persona development, and the final UI Design.

Class: Service Design with Jodi Forlizzi, CMU

Team: John DeGore, Lizzie Miller and Jacqueline Young

Duration: 2 months (Fall 2015)

TASK:

The focus of this project involved creating a human-centered future service concept for drivers and passengers using the car as a platform for the Internet of Things.

Nowadays the average car as at least 60 sensors installed, but that number will likely double in the next few years. But what does this mean for drivers? How, where and for what purpose all this rich data is collected and leveraged will define the future of the vehicle experience.

METHODS:

Survey, Interviews, Speed Dating, User Enactments, and Wizard of Oz